As the IPO day draws near, Google has launched a website where potential IPO bidders can register - www.ipo.google.com
You can review the Prospectus and request a bidder ID from this site after you enter your zip code and state. Even if you don't end up buying any shares of IPO stock, you can get some interesting insight into the company by reading the prospectus. I didn't read the whole thing, but looked at a few sections including the management presentation which is interesting because you get to see Google's opinion about itself.
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