Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, August 04, 2004

Google Contextual Advertising

I got an email from Google today asking me to try contextual ads again. I guess they sent the email to people who at one time tried contextual ads but are currently opted out of it. They're even offering a rebate if you give it a shot. They're trying to prove that their new smart pricing makes it more cost-efficient and worth your ad dollars.

You can see their little mini-site pushing the promotion here: Contextual Advertising: Special offer

Keep in mind that you can't simply click on that link to get the rebate. You have to be one of those selected to participate. (So if you're already spending a lot on contextual advertising, you probably won't get this emial).

Here's an excerpt:
"From Aug. 4, 2004, to Sept. 30, 2004, you can receive up to $1500 in AdWords credit when you place one or more of your AdWords campaigns into our extensive content network. This special promotion is offered to a selected number of AdWords advertisers and cannot be forwarded or transferred to other individuals."

Check your email for a similar message from Google. You can't get the free money if you're not "qualified" but I'm sure they sent out a ton of these messages to try to drum up more contextual advertising business.

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