$5 Million in Free Advertising on New Search Engine
From the press Release:
"Free advertising worth $5,000,000 tends to get attention. That's why Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising model Tygo.com has been in development for several years and in recent months has been building a massive database of web sites from which its state-of-the-are Aservers bring up original search results in seconds. Tygo.com may have similarities to Google or Yahoo but the differences are quite significant. The firm is giving away $5,000,000 in advertising through its Flat Rate Placement program to introduce advertisers to its new advertising model. Tygo.com is the only major search engine with a flat, predictable rate for keyword advertising. Flat Rate Placement is designed to attract advertisers tired of limited affordable keywords and the costly problem of click fraud. Tygo.com is giving out Prepaid Advertising Cards worth $250 in Flat Rate Placement to 20,000 advertisers at various Internet, media, and business-related trade shows."
The concept of giving away "free advertising money" isn't really new. There are hundreds of 2nd and 3rd-tier PPC search engines doing that every day. The unique concept with Tygo is their flat-rate pricing. The closest thing I can think of is Yahoo's category sponsorships, which very few people see now that Yahoo hides its category results. It will be interesting to see if Tygo can actually get users, and if they will continue to offer flat-rate pricing at the same low rates. I assume they will create a tiered pricing scale with higher prices for more popular keywords.
Read the press release
Visit Tygo
"Free advertising worth $5,000,000 tends to get attention. That's why Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising model Tygo.com has been in development for several years and in recent months has been building a massive database of web sites from which its state-of-the-are Aservers bring up original search results in seconds. Tygo.com may have similarities to Google or Yahoo but the differences are quite significant. The firm is giving away $5,000,000 in advertising through its Flat Rate Placement program to introduce advertisers to its new advertising model. Tygo.com is the only major search engine with a flat, predictable rate for keyword advertising. Flat Rate Placement is designed to attract advertisers tired of limited affordable keywords and the costly problem of click fraud. Tygo.com is giving out Prepaid Advertising Cards worth $250 in Flat Rate Placement to 20,000 advertisers at various Internet, media, and business-related trade shows."
The concept of giving away "free advertising money" isn't really new. There are hundreds of 2nd and 3rd-tier PPC search engines doing that every day. The unique concept with Tygo is their flat-rate pricing. The closest thing I can think of is Yahoo's category sponsorships, which very few people see now that Yahoo hides its category results. It will be interesting to see if Tygo can actually get users, and if they will continue to offer flat-rate pricing at the same low rates. I assume they will create a tiered pricing scale with higher prices for more popular keywords.
Read the press release
Visit Tygo
posted by Dave @ 9:40 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home