Search Trends - Search Engine Marketing

Apparently BBC wants to get a piece of the broadband ISP and search engine markets. According to the article from Digital Media Europe, BBC wants to create a search engine that will compete with Google. What does that mean, exatly? I'm not sure. Everybody and their dog wants to create a search engine and compete with Google, but will it actually be something that can compete with Google? They've got to have some darn good technology if they're serious about competing Google. Yahoo and MSN are having a hard time keeping up with Google in earch, and they're the closest thing Google has to competitors right now.

Sounds like the BBC may already be extending beyond it's "public service remit" as it is, and I'm sure the private sector ISPs in the UK wouldn't be too happy about having to compete with BBC. Regardless of all that stuff, do these guys really have the search technology to compete with Google? Or will they just reuse someone elses search engine database and algorithm? Or worse, will they put out a second rate search engine and tout it as a serious alternative to "real" search engines like Google?