Atlas DMT Research Reveals How Paid Search Engine Rank Impacts Traffic
"What does being number one in search really mean to your business?" asks Young-Bean Song, director of analytics and the Atlas Institute, Atlas DMT. "Just like any other marketing channel, success for search is about balancing cost and volume. Understanding those trade-offs is the focus of this research."
"'Paying for the number one ranking may not be the best strategy for all advertisers,' commented Song. 'For some marketers the cost of traffic associated with the top ranking may be too high. On the other hand, some marketers are forgoing the top spot, without really knowing how many customers they are losing to their competitors. Most advertisers don't know whether they are paying too much, or needlessly missing out on sales.' "
Press Release from Atlas DMT
"'Paying for the number one ranking may not be the best strategy for all advertisers,' commented Song. 'For some marketers the cost of traffic associated with the top ranking may be too high. On the other hand, some marketers are forgoing the top spot, without really knowing how many customers they are losing to their competitors. Most advertisers don't know whether they are paying too much, or needlessly missing out on sales.' "
Press Release from Atlas DMT
posted by Dave @ 10:21 AM
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