Monday, June 28, 2004

Yahoo!'s Overture Unveils Local Match

"Yahoo! subsidiary Overture is expected to release its answer to Google's local targeting for paid search ads today, a product called Local Match.
Local Match is aimed at capturing part of the $2.5 billion the Kelsey Group predicts local paid search will generate in domestically by 2008. Overture's competitors for those dollars include Google and Internet yellow pages players like Verizon. "


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