Search Trends - Search Engine Marketing

Is anyone surprised that Yahoo wants to copy Google once again and get a foot in the door with Chinese search? Thus the announcement of their new search engine, Yisou.com. Well, Yahoo technically already has more than a foot in the door of Chinese search--they've offered search in Chinese since 2000 at cn.yahoo.com. Yisou.com looks like a Googled-down version of Yahoo in Chinese--less of a portal and more of an actual search engine. It appears to simply return Yahoo results, identical to its Chinese Yahoo counterpart. It could be part of their overall strategy for the Chinese market, but more likely this just comes in response to all the press Google's been getting since the announcement of their investment in Baidu.com. This seems to be Yahoo's way of saying, "hey we do Chinese, too!"