Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, June 03, 2004

Yahoo Plays Favorites with Some Adware

"When it comes to blocking intrusive Internet software, Yahoo Inc.'s new Anti-Spy gives adware the benefit of the doubt.

The beta version of the spyware-fighting toolbar add-on, which Yahoo released last week, doesn't default to detect adware�a category of software in which Yahoo's paid search division has a financial stake.

Instead, users who want to identify adware in their systems via Anti-Spy must check a box each time they conduct a scan."


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