Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, June 10, 2004

PCWorld.com - Microsoft Fights Search Engine Spam

Web spam can be identified by looking at the tactics used by the owners of such Web sites to trick search engines. Microsoft is tracking how many domain names point to the same Web site, the length of domain names and the number of links to the same site on a Web page, among other things, Fetterly says.

This article doesn't go into much depth about what exactly Microsoft is talking about related to "catching Web spam", but it sounds to me like they're just talking about trying to catch as much search engine spam as possible with their new search engine. Nothing different than what Google or Yahoo are currently doing, I suppose.

Read the entire article

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