Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, June 30, 2004

MSN launches revamped search engine

It's not exactly the new MSN search everyone's waiting for, but MSN is going to release an overhauled search engine on Thursday.

The most interesting development in my opinion is the removal of all Yahoo paid inclusion listings. Kind of a bummer for anyone using paid inclusion, but probably a good time to get used to it because MSN will be moving to their own database soon anyway.

It should come as no surprise that MSN has copied Google to a large extent. They figure since Google's the king of search and Yahoo's just copying them, it must be the right way to do things. You can see a little glimpse of what I mean when you look at MSN's new "light" search page. Look familiar? Keep in mind that's their search page, the MSN homepage doesn't appear to have changed.

I have a feeling we're going to hear a lot about search from MSN over the next few months. Stay tuned...

Here's what MSN says about the changes.

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