Search Trends - Search Engine Marketing

It appears that Looksmart doesn't want to get left behind in the contextual advertising craze currently sweeping through the paid search industry. I received a survey from Looksmart with a series of questions about contextual advertising, what types of contextual advertising I'm currently using, what features I would like to see "if" Looksmart were to offer contextual advertising, etc.

My guess is that Looksmart has their contextual advertising system ready to launch, and they just wanted to run this Zoomerang survey just to have some "data" to back up what they plan on doing anyway. Even if they're not ready to launch it, I'm sure we can expect to see it rolled out with the next few months.

The big question of the day is: "Does anyone really care about Looksmart's new contextual advertising options?" Does anyone really care about Looksmart at all anymore? Ever since losing their partnership with MSN, Looksmart has taken a serious hit in credibility as a search marketing vehicle. In my opinion, their biggest problem appears to be their willingness to sacrifice legitimate, quality traffic partners for short-term revenue--very short-sighted. I am very hesitant to try contextual advertising with these guys when their "targeted" search traffic isn't yielding conversions. Is anyone getting decent results from their current Looksmart listings?