Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, June 03, 2004

Google Gains Overall, Competition Builds Niches

"Google continues to gobble market share from Yahoo! and other search competitors, as OneStat found that more than half of global Internet users continue to rely on the dominant engine.

The findings are similar in the U.S., with Hitwise placing Google at the top for search in April 2004, with Yahoo! as the number one portal. Google registered more than a 21 percent gain in market share from August 2003 to April 2004, while Yahoo!'s search engine lost nearly 1 full percentage point, and MSN's search function registered a nearly 9 percent decrease in market share during the same period.

The top three search engines combined — Google, Yahoo! and MSN — accounted for 5.5 percent of all U.S. Internet visits for the week ending May 15, 2004. "


Entire Article on Searchenginewatch.com

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