Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, June 15, 2004

Google buys stake in Chinese search engine

I don't find it surprising that Google has a keen interest in grabbing a piece of the emerging Chinese search market. The market is already big and will only become huger as more of the Chinese population comes online. It seems like a smart move to me. I'm sure both parties have something to gain from partnering in addition to Baidu.com benefiting from Google's investment money.

"Google, the world's most widely-used internet search engine, has taken a stake in leading Chinese counterpart Baidu.com, paving the way for potential cooperation between the two rivals."

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