Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Monday, May 24, 2004

'Tremendous name recognition' for Google

I don't know if this is really news to anyone, but in case you didn't already know it, a Chicago market research firm confirmed that Google has a very recognized brand. The interesting thing to me is that Google already has a brand as recognized as Microsoft or Amazon...but not quite as much as companies like McDonald's, Coca-Cola, Pepsi and Wal-Mart which all have 90 percent plus recognition (Google only had 76%).

Another interesting finding from the survey (and good news for Google) is that a large majority of the respondents of this survey think Google is a good investment opportunity. These Google-loving investors are even willing to pay an average of $849/share for Google stock!

Read the entire article from the Sun Times

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