Overture Changes Name of Pay-for-Performance Search to Precision Match
In Overture's current Advertiser Newsletter they announced the name change of their "flagship" product. With all the merging and buying of companies, they have been doing a lot of rebranding and name changes lately, this one will hopefully stick for a little while--at least long enough for us poor advertisers to figure out what the difference is between Precision Match, Content Match, Site Match and their new local product (Local Match?).
Looks like they haven't had a chance to update their site content to reflect the new product name, but you can find more information in Overture's Advertiser Information Center.
Looks like they haven't had a chance to update their site content to reflect the new product name, but you can find more information in Overture's Advertiser Information Center.
posted by Dave @ 3:46 PM
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