That little contest is turning into the real deal. Now even Danny Sullivan is talking about it. I predict more of these contests will start to surface based on how popular this one has become. It will be interesting to see how many more people jump on board once people start raising the stakes of the prizes.
Another interesting observation by Danny, many people are ignoring the rules of the contest such as including the logo and joining searchguild. It will be funny if someone gets the top spot, but doesn't "win" because they didn't follow the instructions. Although, as of right now, all the top sites have the logo, so it probably won't be an issue.
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