Search Trends - Search Engine Marketing

The family of the man who coined the term googol, the word upon which Google's name was based, is now threatening legal action against the reigning king of search. I don't blame them for wanting a piece of the Google action, but seriously folks, I'm no lawyer, but you don't appear to have any legal basis to make these claims. I don't think the term googol was ever used commercially or trademarked or anything. Personally I think it's a dumb name for a search engine anyway. The reason they've been so successful is because of their relevant, quality search engine, not the name. I guess it is catchy, but they could have called it LarryandSergeysearch.com and just as many people would be using it because it does a very good job of what it's supposed to do.

Googol may sue Google
Feelin' Googly - Boston Globe
Have your Google people talk to my 'googol' people
Kasner's neice talks to Neal Conan on NPR