Canadians are More Active Searchers Than US Residents

According to this press release a new study conducted by comScore networks shows that Canadian Internet users are big time searchers -- more than their US counterparts. Google has a lot bigger share of the search market in Canada (62% vs. 36% in the US). Despite those numbers, it's interesting that online advertising accounts for a lot smaller percentage of total advertising dollars spent by Canadian companies. Sounds like a nice opportunity if you're trying to reach a Canadian audience. Sure it's a smaller pie, but 575 million searches a month isn't bad.